Search Engine Optimization (SEO)

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Content

What is Search Engine Optimization?

Who are the players in Search Engine Optimization?

What Search Engine Optimization want?

What are the factors that the Search Engine algorithm considers?

Keyword Research

Google free SEO tools


🔍What is Search Engine Optimization?

Do you know what is SEO? SEO stands for "search engine optimization". It is simply the process of attempting to improve a web page’s search engine rankings. Google, Yahoo, and other search engines prioritize content that it sees as attracting, high quality, and displaying relevant content higher up on search engine results pages. So, the search engine provides a list of results that best match what you are trying to find.

🔍Who are the players in Search Engine Optimization? 

  • Searchers
People who are searching for things in the search engine.
  • Search Engine
Programs that searchers use to find products, services, content, and more on the internet.  
  • Marketers
The owners or managers of websites and other channels that publish content on the internet.


🔍What Search Engine Optimization want?

When we are trying to find something on the internet that will serve the best, most popular, most relevant content to us. That is what SEO wants. Search engines contain millions of pages. Many search engines display the results depending on their importance. This importance is commonly determined by using various algorithms. The source of all search engine data is collected using a bot software or a crawler that visits each page on the internet and collects its information. Once a page is crawled, the data contained in the page is processed and indexed. 



Example for Search Engine Result Page


🔍What are the factors that the Search Engine algorithm considers?

  • History performance of a listing
  • Content of the webpage  (keywords, tags, pictures)
  • Link Quality  (reciprocal vs. one-way)
  • Back end code or HTML of the webpage
  • The geographical location of the searcher
  • Link-type (social media sharing, link from a media outlet, blog, etc.)

🔍Keyword Research

The keyword is a phrase in your web content that makes it possible for people to find your site via search engines. Keyword research provides you with specific search data. When you are making the keyword for your website you should choose a good keyword that has less competition. Then you can put your website at the top of the search results. Google keyword planner provide some keywords to optimize your website.


🔍Google free SEO tools


Google offers free SEO tools to help website owners and web marketers. These are some of them.

  • Google PageSpeed Insights
Check the speed and usability of your site on multiple devices.
  • Moz Local Listing Score
See how your local business looks online.
  • Google Analytics
Complete web stats and search insights.
  • Google Keyword Planner
Know what people search on the search engine.
  • SEO Web Page Analyzer
Get a full on-page analysis of your website.
  • Google Trends
See the relative search popularity of topics



I think now you have some idea about SEO. Do you like to know more about digital marketing? Stay tuned for my next article...


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